Export Services India

Payoneer or PayPal: What GST and the RBI's PR Purpose Code Mean for PR Agencies Getting Paid

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Short answer

PR agencies paid through Payoneer or PayPal follow the same 2026 rules. RBI's purpose code list puts public relations under P1006, while P1007 covers advertising and trade fairs. The FEMA Export and Import Regulations, 2026 require realisation within nine months. A GST LUT under CGST Rule 96A allows billing without IGST. Keep a FIRC or FIRA for each receipt.

How do Payoneer and PayPal compare for PR agencies getting paid by foreign clients?

Platforms named in the question are shown alongside the 2 highest payouts among the platforms this site covers, ranked by the INR received on a $5,000 invoice. Fees were checked on 30 Sept 2026.

Which RBI and GST rules apply to PR agencies getting paid by foreign clients?

A PR agency billing a foreign client is an exporter of services under the FEMA Export and Import Regulations, 2026, in force from 1 October 2026. GST treats the same work as a zero-rated export when all five conditions in IGST Act section 2(6) are met. Under section 16(3) the agency can supply without paying IGST under a bond or LUT and claim a refund of unused input tax credit. These rules apply whichever payment route the client uses.

Which purpose code applies to PR agencies getting paid by foreign clients?

P1006 is the RBI receipt code that names public relations. In RBI's FETERS purpose codes, P1006 reads "Business and management consultancy and public relations services". P1007 reads "Advertising, trade fair service", so it fits paid advertising or trade fair work. Confirm the code with your AD bank, and see the P1006 purpose code and the P1007 purpose code.

Which option costs a PR agency least on $500, $2,000 and $5,000?

Each row applies the platform's published fee, FX markup and 18% GST on the fee to the XE mid-market rate for 3 Nov 2026. Platforms without full published pricing are not included.

For example, on a $2,000 invoice Skydo pays about ₹1,87,213 and PayPal about ₹1,74,042 at today's reference rate, a difference of ₹13,171.

What documents follow each PR agency payment from abroad (FIRA, e-BRC, EDF, LUT)?

Each foreign payment to a PR agency needs records that prove the export for both FEMA and GST. The LUT comes before the first invoice, each invoice carries the export endorsement in CGST Rule 46, and the EDF follows within 30 days of the invoice month end. A bank certificate and an e-BRC then confirm the money arrived, and CGST Rule 89(2)(c) asks for BRCs or FIRCs in a refund claim for export of services.

What changes in 2026 for PR agencies getting paid by foreign clients?

In 2026 PR agencies move to a new FEMA export framework and a new income tax law. The FEMA Export and Import Regulations, 2026 apply from 1 October 2026, and RBI Circular No. 20 supersedes the old Master Direction on exports from that date. The Income-tax Act, 2025 replaced the 1961 Act from 1 April 2026.

How did we verify this?

Every rule is linked to its official source below with the date it was checked. Platform figures come from each platform's own pages; the full method is on the methodology page.

  1. RBI Notification No. FEMA 23(R)/2026-RB: Foreign Exchange Management (Export and Import of Goods and Services) Regulations, 2026 (amended up to September 22, 2026), Regulations 1(2), 2(1)(f)(ii), 3(2), 4(2) proviso, 5(1)(a) and provisos, 18(2) (checked 6 Oct 2026)
  2. RBI A.P. (DIR Series) Circular No. 20 dated January 16, 2026: Export and Import of Goods and Services, Paragraphs 4 and 7 and Annex A (checked 6 Oct 2026)
  3. RBI: FETERS guidelines and purpose code list (Annex to A.P. (DIR Series) Circular No. 84), Receipt purpose codes P1006, P1007, P1016, P1017, P1099 (checked 6 Oct 2026)
  4. RBI A.P. (DIR Series) Circular No. 84 dated February 29, 2012: Compilation of R-Returns, Reporting under FETERS, Paragraph 3: reporting as per the revised purpose code list (checked 6 Oct 2026)
  5. IGST Act, 2017, Section 2: Definitions, Section 2(6): export of services (checked 6 Oct 2026)
  6. IGST Act, 2017, Section 13: Place of supply where supplier or recipient is outside India, Section 13(2) (checked 6 Oct 2026)
  7. IGST Act, 2017, Section 16: Zero rated supply, Section 16(1)(a) and 16(3) (checked 6 Oct 2026)
  8. CGST Rules, 2017, Rule 96A: Export of goods or services under bond or Letter of Undertaking, Rule 96A(1) and 96A(1)(b) (checked 6 Oct 2026)
  9. CGST Rules, 2017, Rule 89: Application for refund, Rule 89(2)(c) (checked 6 Oct 2026)
  10. CGST Rules, 2017, Rule 46: Tax invoice, Proviso on export invoice endorsement (checked 6 Oct 2026)
  11. GST Portal user manual: Furnishing of Letter of Undertaking (FORM GST RFD-11), Step 3: Services > User Services > Furnish Letter of Undertaking (LUT) (checked 6 Oct 2026)
  12. DGFT FAQs on Self-Generation of eBRC (Version 1.0, March 2024), Q1 (what is eBRC), Q2 (IRM), Q10 (how to generate) (checked 6 Oct 2026)
  13. Income Tax Department: Objective and scope of the New Act (Income Tax Act 2025 FAQs), FAQ 2 (repeal on 01.04.2026) and FAQ 7 (earlier years) (checked 6 Oct 2026)
  14. Skydo homepage (pricing and fee calculator), Know what you pay; calculator showing GST 18% of transaction fee (checked 6 Oct 2026)
  15. Razorpay MoneySaver Export Account (International Bank Transfers) pricing, Standard Plan: 0% FX markup, 1% fee, FlashLinks 2%, GST applicable, flat fee of INR 1,000 on transactions below INR 1,00,000, setup and AMC INR 0 (checked 6 Oct 2026)
  16. PayPal India Merchant Fees, Receiving international transactions; Currency Conversions (3.0% converting balance and payments received; 4.00% all other cases); Withdrawals Out of PayPal; Dispute Fees; Other Fees (Last Updated 28 March 2024) (checked 6 Oct 2026)
  17. Payoneer India home (checked 6 Oct 2026)

Frequently asked questions

Is P1007 the RBI purpose code for public relations services exported from India?

No. In RBI's FETERS purpose codes, P1007 reads "Advertising, trade fair service". Public relations sits under P1006, "Business and management consultancy and public relations services". A PR agency that also buys or runs paid advertising for a client may see P1007 used for that part. Confirm the code with your AD bank before the payment is credited.

Which RBI purpose code should a PR agency choose for a Payoneer or PayPal payout in 2026?

The code follows the service on the invoice, whichever platform carries the money. For PR retainers and media relations, RBI's FETERS purpose codes list P1006. Under Regulation 18(2) the AD bank reports the transaction in FETERS. Check with the platform or bank how it records the code, and keep the invoice matching it.

Does a PR agency need a GST LUT to bill foreign clients without IGST in 2026?

A GST-registered PR agency that wants to bill foreign clients without IGST must furnish an LUT in FORM GST RFD-11 before export under CGST Rule 96A. The payment route does not change this. Without an LUT or bond, IGST is paid on the export. See LUT filing on the GST portal.

Is GST charged on PR services for a client located outside India?

PR services are an export when the five conditions in IGST Act section 2(6) are met. Under section 13(2), the place of supply for most services is the client's location. Export of services is a zero-rated supply under section 16, so no GST is charged when the agency supplies under an LUT or bond.

What is the RBI export realisation deadline for PR agency invoices in 2026?

Under Regulation 5(1)(a) of the FEMA Regulations, 2026, a PR agency must realise and repatriate the full invoice value within nine months of the invoice date. The period is twelve months when the export is invoiced or settled in Indian rupees. The AD bank can extend it when the exporter gives reasons for the delay.

Is a FIRC or e-BRC needed for PR agency export receipts under GST rules?

For a GST refund on export of services, CGST Rule 89(2)(c) asks for invoices with the related Bank Realisation Certificates or Foreign Inward Remittance Certificates. An e-BRC is DGFT's confirmation that the exporter received payment, per the DGFT eBRC FAQs. See what is an e-BRC.

Does a PR agency file an EDF with its AD bank under the FEMA export rules from October 2026?

Yes. Regulation 3(2) of the FEMA Regulations, 2026 requires a service exporter to give the specified authority an EDF within 30 days from the end of the invoice month. For services other than software, that authority is the AD bank. One EDF can cover all exports to one or more clients in a month.